Same mark. One material.
Petrol, paper, and people. How LunarCrush looks, sounds, and signs its work, with every file you need.
Matte, never glossy
Live social context, for you and your AI.
Live
As it happens. Every post, creator, and trend, measured the moment it moves people.
Context
Not a feed. Who is saying it, how far it travels, and why it matters.
Crafted
Made by people. Chosen, written, and signed by someone. Never generated filler.
Our geometry, untouched.
Always one color, never two. 3D only for the mark, in heroes and avatars. Flat under 64 px. Section icons are never 3D.
One colorWhite on dark, black on paper. In 3D, one material.
Clear spaceAt least the icon's height on every side.
Minimum size24 px for the icon, 100 px for the horizontal lockup.
Flat when smallUnder 64 px, use the flat SVG: nav, favicon, avatars.
Fewer objects, made like real ones.
Petrol clay
For heroes, avatars, and video. Light falls on the object, never on the background.
Something you could hold
Hand-pressed clay, window light, a real shadow. Once or twice per page, never as decoration.
Petrol foil
For research covers and anything signed. The mark pressed into paper.
Blind emboss
No ink at all. The quietest version of the mark.
Our green and our blue, made one.
Petrol is owned by nobody in crypto or finance. Everything else steps back: black, bone, and data colors only where data lives. Click a color to copy it.
Use for labels, links
Never as text on dark
Large, slow, sentence case.
Butler is for what we say: headlines, statements, and quotes from the world. Plus Jakarta Sans carries the product and the body. Roboto Mono is for numbers, labels, and timestamps.
Plus Jakarta Sans
Product, body, and buttons.
Roboto Mono
Numbers, labels, timestamps. Tabular figures.
Buttons
Always in caps. Text links stay in sentence case.
Premium is not lifeless.
Paint by hand, real faces, and marks drawn on top of real data. A generated site can't fake any of them.
Paint, by hand
One color, petrol, dry brush on paper. This stroke is a placeholder until it is painted on iPad.
Faces, not avatars
Warm black and white with print grain, no retouching, no generated faces.
The hand
Monoline petrol, about 3 pt, no undo. Mock strokes until Nico draws them.
Say less. Mean it.
Real numbers over adjectives. Engagements and AltRank first.
The mark is not a playground.
One color on a flat ground: white on dark, black on paper.
Petrol as a brand field, with the mark in white on top.
Green and red only where data lives: up and down.
Two colors in one mark, or recolor it.
Stretch, skew, rotate, or rearrange the icon and wordmark.
Add glow, shadows, outlines, or gradients. Busy grounds too.
Every file, one click.
Fonts
Butler, Plus Jakarta Sans, and Roboto Mono are all free to use. Get them from their sources; we don't redistribute them here.
Questions
Writing about us, or need a format that isn't here? Ask our team through Support.
One picture, and make it large.
Clean is not the same as empty. Every post, header, and link preview carries one of three pictures, big enough to stop a thumb. Text alone on a flat color is not a LunarCrush piece.
Clay
One petrol object, huge, cut by the frame. For products, features, and any topic whose own imagery is not ours to use.
People
Black and white, real moments. Show who is talking, not what they talk about. Paint sits on the seam, never on a face.
Paint
One petrol stroke, by hand. It circles the number, underlines the line, or divides the frame. One per piece.
Seven accounts, seven objects.
Same clay, a different object each, so no two profiles look alike. Headers are 1500 × 500, avatars 400 × 400.
@LunarCrush
The markHEADERAVATAR@LC_cryptoassets
CoinHEADERAVATAR@LC_stocks
BarsHEADERAVATAR@LC_builder
BracketsHEADERAVATAR@LC_marketers
MegaphoneHEADERAVATAR@LC_fantasydata
TrophyHEADERAVATAR@LC_sportsdata
BallHEADERAVATARPosts and link previews.
Three templates cover almost everything. They reflow on their own for square and vertical.
One real number, with its source and date. Never invented.
The same templates at Open Graph size, for every URL we share.
Picture on top, words below, the stroke between them.
A gallery of ideas.
Twenty-four pieces from the same three templates: news, numbers, audiences, link previews, square and vertical. Each one ships in the skill with the command that made it.
One picture, large, with the line beside it.
A line of text on a flat color. Following the rules is not enough.
Make one in a minute.
A skill for Claude Code with the templates, fonts, objects, and photos inside. Tell it the topic, the account, and the format. It picks the picture, writes the line, and renders the file. It never draws the logo or invents a number.
Download the skill · 13 MB./render.sh out/goal.png 1600 900 '{ "t": "photo", "field": "petrol", "img": "hu-goal.jpg", "eyebrow": "Sports", "h1": "Every goal starts|a conversation." }'