Social Engagement — total interactions on posts about an asset

The total interactions — likes, comments, shares, reposts, and views — on posts about an asset. A measure of reach, not just post count.

Social Engagement measures the total interactions on posts about a topic or asset — likes, comments, shares, reposts, and views — over a period. Where Social Mentions counts how many posts exist, engagement measures how much those posts were actually seen and reacted to. A single high-reach post can carry more engagement than hundreds of ignored ones, which makes this the metric that captures real audience attention rather than raw output. It is reported as interactions_24h across the topic, coin, and stock endpoints.