Sentiment — the engagement-weighted emotional tone of conversation

The emotional tone of social conversation around an asset, weighted by engagement and reported as a 0–100 percentage.

Sentiment measures the emotional tone of social media conversation around a topic, weighted by engagement, and reported as a 0–100 percentage. Very negative sentiment is ranked at 0 while very positive is ranked at 100, so 50 represents a neutral balance. Because it is engagement-weighted, a highly-shared positive post moves Sentiment more than an ignored one — the metric reflects the mood that people actually saw and reacted to, not just the average of every post.