Creator Score — how influencer impact and reach are measured

How LunarCrush profiles creators by influence and reach so that high-impact voices carry more weight than ordinary accounts.

Creator Score is how LunarCrush profiles the people behind the posts — ranking creators by influence and reach so that a high-impact voice is treated differently from an ordinary account. Not every mention carries the same weight: a post from a creator with a large, engaged following moves a narrative more than the same post from a brand-new account. Creator profiling captures that difference, and it feeds back into every social metric through the influence weighting applied in the pipeline.