NYX on LunarCrush — live social intelligence and sentiment tracking. Over the last 24 hours it has seen 25.4M engagements and 7.7K posts with 85% positive social sentiment.
AI summary: NYX Professional Makeup is an L'Oréal-owned affordable cosmetics brand popular among TikTok and YouTube creators for budget-friendly makeup routines, hauls, and lip products. Slight pullback from the 32% monthly engagement drop reflects post-summer seasonal fatigue and intensifying competition from other budget brands, but strong long-term growth (+42% YoY) suggests NYX's TikTok first-mover advantage continues to attract new creator adoptions.