Tommy Hilfiger on LunarCrush — live social intelligence and sentiment tracking. Over the last 24 hours it has seen 11.1M engagements and 1.6K posts with 88% positive social sentiment.
AI summary: An American premium casual fashion brand trending through celebrity/K-pop campaign leaks, heavy global discounting on Amazon and Mercado Livre, and motorsport/fashion collaborations tracking social sentiment, mentions, and creator activity. Spotlight-driven demand surge from the Jisoo/K-pop campaign leak and Taylor Swift social amplification collided with heavy Amazon/Mercado Livre/Macy's discounts (50-75% off) to push engagement +59.6% week-over-week, causing viral reach while export-surplus stalls and unverified reseller lots circulate on-screen and pull casual buyers with low-rate promos that pressure perceived brand premium, though transactional volume holds steady.